Our Team
William Choi, Managing Partner, is an expert advisor and strategist in advanced international carbon finance and emerging green technologies, and is the CEO & Executive Director of The CB Williams Group of Companies.
William was formerly with Samil PricewaterhouseCoopers, and advised, led, and invested over the years into several green technologies and early stage companies with the mission to ground the foundation of environmental awareness and corporate responsibility for young firms, and towards successful market commercialization. As a leader, speaker, and advocate for environmental sustainability and management for over 10 years, he has lead innovative proposals and revisions of new environmental management action plans in the natural resources sector in Canada. He has also been involved with creating patents and won awards for his innovations and opening new markets. As an award-winning entrepreneur and management executive, William's leading-edge strategies for new market expansion also won him North America's first international award at a prestigious global competition two years in a row for product innovation.
William is a founding member of several associations such as The Canada Export Center and The Young Professionals in Energy (YPE) Korea, and was a past guest lecturer at Seoul National University, Sungyugwan University, and Hanguk University of Foreign Studies on doing business in Korea and international negotiation, and has served on a number of non-profit organizations, including The Climate Bonds Initiative based in London UK on the Advisory Panel.
William attended The University of Western Ontario, while obtaining his Masters in Business Administration at Yonsei University while completing his studies as a Research Fellow at Keio University in Tokyo, Japan. William is well versed in strategies for carbon risk management, investments, and finance in the carbon markets through years of experience and formal training in Advanced Carbon Finance & Analytics at The London Business School.
William is an active volunteer in the community and speaks English, Korean, and conversant Japanese.
Joao Felip Baudrey, Managing Partner, is a leading Government & Expert Policy Advisor in Korea for government and a number of European and Korean Corporations, including Schneider Electric, Korea Telecom, KEPCO, KOTRA, Siemens, Alstom, Boral,, and is the Lead Advisor for the European Commission in Korea for innovation and energy as well as a leading Strategist on Smart Cities for Europe and Korea. With over 10 years of International public private partnership implementation and as an international PPP Moderator and Negotiator for Energy Policy & Projects, he is the former leader and Director of The Energy, Environment, and Smart Infrastructures Committee (EUCCK E2SIs) at the European Union Chamber in Korea, promoting strategic business and R&D alliances, and focus on day-to-day regulatory monitoring, standard compliance and influential role on public-private partnership in non-conventional power generation and renewable energies, smart grids, micro-grid, smart cities, building performance and environmental technologies. Joao, was also the Senior Advisor of The Galileo Downstream Applications Development Project in Korea, Member of the Korea National Standardization Committee on Ubiquitous City (Korean Smart Cities), Auditor and Reviewer of the KORANET project, as well as the Advisor on Energy Efficiency for the Seoul Metropolitan Government and a Member of the Korea National Advisory Council on Micro Energy grid (K-MEG - Korea Micro-Energy Grid) for strategic alliances and international standardization.
Joao also directly negotiated several MoUs and managed several business platforms, including The International Contractors Association for Korea under The Ministry Land, Transport, and Maritime Affairs, FEED, EHS, EPCs, and Developers.
Joao graduated from Langues’O and the Institut de Relations Internationales et Strategiques (I.R.I.S) and authored and co-authored several white papers including The U-City World Forum White Paper, Korean Environment & Energy Related Technologies Market Study, The Korea Construction Market Study, The Public Private Partnership in Environmental Sector White Paper Joao-Philippe is a fluent speaker in French, English, Portuguese, and Korean.
Dr. Patrick Crehan, Managing Partner, is an expert strategist in management of research and innovation and renown expert in change management and technology futures.
Patrick’s early career was spent working as a lecturer and research scientist in mathematics and mathematical physics in Europe and Japan. He left academia working for DG3/A2 of the European Commission in the ICT-INCO program, linking policies for research in ICT, with policies for trade, external affairs and economic development. His first project Patrick led directly to the establishment of the World Wide Web Consortium otherwise known as W3C. It helped develop the sustainable business model of W3C and bring on board the first industrial consortium members. The project involved MIT of the US, INRA of France and Keiyo Daigaku of Japan, with a series of follow-on projects W3C activities were established in Asia, Latin America and Africa.
He is director of the Club of Amsterdam future oriented think tank that organizes monthly meetings on global socio-economic and technology issues of interest to top managers from enterprise and academia, and spoke at TEDx Leuven on the subject of moral machines, a talk inspired by recent developments in humanoid robotics and social computing. Patrick has extensive experience with start-up companies mainly in the ICT sector and with Brussels-based “westartup” founded by Leo Exter a former Coca-Cola marketing executive and applies the Lean Start-Up methodology developed by Eric Ries and introduced to the world in 2009 at Stanford University.
Patrick’s work has mostly been for the public sector on the interface between industry, research and public administration , where Patrick led a European Commission of high level working group to develop “AGRIBLUE - a blueprint for the sustainable development of the rural regions of Europe”. He also spearheaded TEAGASC the Irish national agency for research training and advisory services in strategy and execution, managin a change in orientation from being research led to industry-innovation led, putting in place an organisational development programme to lock in new practises consistent with the new mission, and worked with the Icelandic Government to develop a post-crisis innovation and nation branding strategy. More recently, Patrick carried out a series of studies for Nordic Innovation (working on behalf of the Nordic Council of Ministers) on a series of projects including the development of a network of Nordic Innovation Centres in Asia, an overview of global programmes for the introduction of the electrical vehicles and a survey of organisational innovations in the healthcare sector and worked with the interim (post revolution) government of Tunisia to develop a strategy for the ANPR, its national technology transfer agency. He is now involved in the implementation of initiatives to put in place a modern system of governance of research and innovation at national and regional level, as well as modern communication practices to improve the visibility of Tunisian research and innovation actors.
In recognition of the work done with Teagasc he was invited by the FAO and FARA to animate a series of workshops to develop the African Chapter of GFAR - the Global Foresight Academy for Agricultural Research and took part in a series of pre-meetings of GCARD2, a series of workshops supported by CAADR and CGIAR, known as “the Dublin Process” intended to improve the coordination of research and investment in African agriculture.
Patrick is a native speaker in English and French.
Jun-Hwan Park, Director, has spent most of academic and professional life in the area of sustainable development and analysing its impact on high-tech and conventional resource industries. Having studied and worked in Latin America, Europe, and Asia, his vast international experience has provided him the expert requirements necessary for negotiating private-public partnerships across the globe. His expertise apart from environmental analysis, research, and modeling, also includes operations management and private wealth management for small businesses.
He holds an M.A. from Seoul National University in International Studies and a B.A. from Barcelona Business School where he focused on Sustainable Development.
His passion, knowledge, and skills are all-in to promote high-quality integrity and transparent models in Green Finance and with the mission to improve and increase the financial structure for sustainability projects.
